Whether you’re a start-up that is still finding product market fit, or a more established online business that wants to scale up and improve the customer experience. Here are some simple tips for optimising your conversion rate and increasing your revenue. From real-time credit card validation to streamlining the checkout process, these strategies are tailored to reduce friction and make your online transactions flow without issues.
Here are some tips to start improving your checkout experience.
Real-time card validation
You can pick up errors as they happen rather than wait for a customer to hit the pay button and find out that they have entered details incorrectly. It is a good idea to validate as many details in real time as possible. Checking if expiry dates are valid are just one example of picking up errors as customers go through the process. With ArtsPay and our gateway partner Fat Zebra, transactions are sent to the card issuer in real-time, the card data sent is validated by the card issuer and the response returned.
Every small detail counts and will increase your chances of a successful transaction.
Reduce your required fields and enable autofill
If you decide to allow customers to checkout as a guest, it is good practice to reduce the amount of personal information you collect to a minimum. Every field adds an element of friction. Do you really need it?
It is also critical to set up autofill correctly, as it helps customers to move through checkout quickly. Many customers have their personal details stored and their credit card securely saved in their browser so that they can complete the purchase quickly and avoid reaching for their wallet. 20% of businesses do not have autofill set up correctly.
Mobile optimised and easy to use
Make sure you enable the numerical keyboard to enter numbers when people are adding the credit card details. Everyone appreciates it when the nice big keyboard pops up. Make your forms slick and re-sized for smaller devices so that you can move through each step seamlessly. Each detail improves the payment experience and your top line revenue.
If you want to engage with a local payments expert that can help you build out your payments experience, we are here to help.